SSP Partner with Basketball England

SSP Partner with Basketball England

Wakefield Trinity Community Foundation is delighted to announce that our School Sports Partnership (SSP) is partnering with Basketball England on a new programme within the Wakefield district.

Basketball England announced the launch of Slam Jam, a revolutionary new grassroots basketball programme which aims to introduce the sport to primary school-aged children across the country.

Slam Jam, which has been created in partnership by basketball and educational experts, is a landmark programme for Basketball England, representing a notable investment into the grassroots level of the game.

Slam Jam will be delivered in both school and community locations with fun-filled sessions lasting between 45-60 minutes. Running for six to twelve weeks, it has been designed to provide children with their first experience of basketball and an achievable timescale to develop all the basic skills and techniques to both understand and enjoy the game. With minimal equipment required (basketballs, bibs, cones), the programme can also be delivered almost anywhere.

Targeted specifically at 7-11-year olds, children have been involved in every part of Slam Jam’s design, from choosing the mascots/characters to developing the games and drills which form the sessions.

Mike Diaper, Director of Children and Young People at Sport England stated: “ We know that enjoyment is an essential ingredient in getting more children active, and ensuring they stay active into adult life. And that’s where Basketball can really shine. A quarter of children in England do not get the recommended levels of activity – that means we need to we find new ways of supporting these youngsters to get active. Slam Jam has the potential to do just that by ensuring the 7-11-year-olds attending these sessions have early experiences of sport that are positive and packed full of fun.”

Over 1,000 children have already enjoyed the benefits of Slam Jam during a pilot period earlier this year, with 97% of participants saying they want to continue playing the game. Basketball England is aiming to introduce 180,000 new children to basketball through the programme.

Slam Jam forms a key part of Basketball England’s strategic plan to deliver a successful and sustainable future for the sport – ‘Growing BasketbALL TOGETHER’. Young people and children are at the heart of the plan with a key focus on delivering accessible and positive basketball experiences from a young age through the recruitment of first-class coaches and officials.

The launch of Slam Jam is extremely topical, following research released last month by Sport England into the key motivating factors of children’s physical activity. Their research found that children’s activity levels increase if they are having fun, with children who are physically literate doing twice as much activity as those who are not.

Wakefield Trinity Community Trust’s Partnership Development Manager, Sam Applegarth, said “We’ve been building our relationship with Basketball England for some time and the opportunity to deliver Slam Jam to our affiliate schools in the Wakefield district is a real coup. It’s going to be very exciting.”

Stewart Kellett, Basketball England CEO commented: “We’re delighted to launch what we believe is a huge step forward for the future of basketball in England. We’re proud that basketball is one of the most accessible sports in England and we know that innovative partnerships with organisations and clubs delivering grassroots activity will be the key to us reaching new audiences and children who are yet to play basketball. Our partnership with Wakefield Trinity Community Trust is the first of its kind and given they work with over 15,000 young people each year we are excited to see how the partnership develops. The programme will help young people fall in love with basketball at an early age and also provide the fundamental movement and co-ordination skills so many more young people can gain the confidence to develop sporting habits for life. We are delighted that the growth of basketball will have a positive effect on physical literacy in schools ”